With names like "Ghost Town" "Del Norte" "Factory" and "Juarez" most people have been finding offense to the city of Juarez. Some commentators believe that its racist, insensitive, and plain unprofessional to have names like these on a beauty product. I myself do not find offense to this but at the same think that they could have chosen better names for the products. Its true, would you like to wear something with the name "Factory" on it? And if they are basing this line on their trip to Juarez, being a hispanic area why in the world would you photograph a ghostly white model to represent this line? Most of the products are targeted for light skin woman, what in the world?! I think it should have been targeted to a more medium color tone since its based on Juarez. Now MAC and Rodarte issued statements:
MAC Statement (provided by Temptalia.com)
We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
*We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way
*We are changing the product names in the M·A·C Rodarte collection.
Rodarte Statement (provided by Temptalia.com)
*Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.
Still not offended, I am Hispanic, the should just rename the products using festive names...examples: fiesta, caliente, madrugada, etc. to describe like they say the landscape. But hey im just an ity bitty blogger.
What did you guys have to say about it?